TAG Heuer F1

TAG Heuer's entry point, and a genuine 1980s cult piece brought back. The original Formula 1 was a cheap, colorful, fiberglass-and-steel quartz sports watch that put a lot of people into their first Swiss watch. TAG revived the name in 2025 with the Formula 1 Solargraph: a 38mm steel case with the fluted tachymeter bezel of the '80s original, now solar-powered so it never needs a battery, in a run of bright and pastel colorways. A 2024 Kith collaboration had already reignited interest in the line and traded well on the secondary market. It's the most affordable way into TAG, and the revival leans hard into the nostalgia that makes it fun.