Mido

Mido has been making Swiss mechanical watches since 1918, and the brand’s name comes from the Spanish “yo mido,” meaning “I measure.” A Swatch Group brand, Mido delivers Swiss automatics with 80-hour power reserves at genuinely accessible prices. The Ocean Star is the brand’s dive watch, rated to 200 meters with a ceramic bezel insert and automatic Calibre 80. The Baroncelli is a classical dress watch with clean proportions. The Multifort covers field and sport styles. The Commander handles modern everyday wear. Mido draws design inspiration from architecture: the Baroncelli references the Rozzano fountain, the Commander references the Eiffel Tower’s curves, and the Multifort references the Sydney Harbour Bridge. On the secondary market, Mido offers Swiss automatic movements at price points that make it one of the strongest value entries in the category.