Maurice Lacroix Aikon

Maurice Lacroix's flagship, and the watch that redefined the brand. The Aikon is an integrated-bracelet sports-luxe watch, relaunched in 2016 from the 1990 Calypso, and its signature is unmistakable: a bezel with six functional-style tabs and a tool-free strap system that swaps between steel, rubber, leather, and ceramic without tools. The range is huge, from a 35mm quartz to the 42mm Automatic, plus Chronograph, Skeleton, and in-house Manufacture versions. There's even the Aikon #tide, made from upcycled ocean-bound plastic. It's the integrated-bracelet look at an approachable price, and ML's commercial engine.